Our Services
Smart client research
Strategic consulting
Comprehensive business diagnostics
Smart client research
Smart client research
We go beyond traditional surveys. By truly listening, we identify pain points that others miss, gathering honest feedback on what matters.
In-depth customer interviews
We design and conduct smart customer surveys that are specifically adapted to the cultural nuances of Uzbekistan. This cultural sensitivity allows us to gather more relevant, actionable insights, helping businesses make informed decisions
Conducting one-on-one conversations with clients to gain detailed insights into their needs, preferences, and pain points, beyond surface-level feedback
Identifying key touchpoints and moments of truth in the customer experience to understand friction points and opportunities for improvement in the entire client journey
Customer surveys
We compare client experiences and expectations against industry standards and competitors, providing clients with actionable insights to stay ahead of market trends
Client journey mapping
Industry benchmarking
Our 2024 research focused on SME banking in Uzbekistan, an area where data was previously scarce. We wanted to understand how SMEs choose banks, who makes those decisions, what they prioritize, and their biggest challenges.

Nobody knew, so we decided to change that.

We spoke with multiple business owners, business managers, independent accountant and leading accounting firms, and then ran a small 70+ people survey covering most regions of Uzbekistan.
SME Banking in Uzbekistan, a client view (2024)
RELATED CASE STUDY
Here is what we’ve learned:
The only bank consistently mentioned as somewhat ahead of the competition is KapitalBank
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Service quality can vary significantly between branches of the same bank
The state-owned banks are precepted as having lower service level than private banks
Digital accessibility is crucial: Over 70% of respondents defined a "good bank" as one offering digital services with minimal branch visits
Bank selection is generally not considered a high-priority decision for most entrepreneurs
More than 80% of decision-makers don't thoroughly compare bank conditions and tariffs
Banks are missing out on leveraging professional accounting services, which play a significant role in guiding firms' banking decisions
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Tashkent, Uzbekistan